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- "Rights in get-up" refers to the protection and enforcement of a brand owner's rights in and to the get-up of its products1. Get-up refers to the actual thing as opposed to an image of a thing2. Although it is possible for brand owners to protect and enforce their rights in the get-up of their products through other forms of intellectual property protection such as copyright, unlawful competition, and passing-off, a trade mark registration for the get-up of a product places a brand owner in the best possible position in the event of litigation proceedings1.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.
Even though it is possible for brand owners to protect and enforce its rights in and to the get-up of its products through other forms of intellectual property protection such as copyright, unlawful competition, passing-off and proceedings before the Advertising Standards Authority of South Africa, a trade mark registration for the get-up of a product, in the form of a nude label, places a brand owner in the best possible...
www.lexology.com/library/detail.aspx?g=49efbf12-e…this is image rights. There is no image in get-up. It refers to the actual thing as opposed to an image of a thing.www.translatorscafe.com/tcterms/EN/question.asp… - People also ask
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WEBSep 30, 2010 · – The key to good get-up protection is assessing what in the get-up is really key to the success of the product and what element or elements are likely to be adapted by others. Only protect these. Work …
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