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- The role of marketing management includes the following functions:
- Analysis, planning, and execution of a marketing plan aligned with organizational goals123.
- Ensuring profitability by gaining new customers, expanding the customer base, building reputation, and improving customer interactions23.
- Developing and implementing strategic marketing programs that align with business objectives4.
- Managing marketing campaigns, research, competitor analysis, and budgets5.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Marketing management manages the analysis, planning, and execution of a marketing plan. The function focuses on the organization’s goals and objectives and curates a marketing plan aligned with the same.www.wallstreetmojo.com/marketing-management/Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company’s reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company’s goals.www.coursera.org/articles/marketing-managementMarketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. It ensures a company's profitability by gaining new customers, expanding its customer base, building its reputation, and improving customer interactions.www.coursera.org/in/articles/marketing-managementMarketing management involves developing and implementing strategic marketing programs, processes, and activities that align with wider business objectives, while utilizing customer insights, tracking metrics, and optimizing internal processes to achieve success.www.wrike.com/marketing-guide/marketing-manag…A marketing manager is responsible for a variety of activities to promote a business or a product using marketing resources and strategies. He or she develops and implements marketing strategies, manages campaigns, market research, competitor analysis, budget management and guides marketing teams.www.careers360.com/careers/articles/marketing-m… - People also ask
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Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.
In competitor analysis, marketers build detailed profiles of each competitor in t…Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 9 mins
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