In the context of software and computing, the terms "run" and "execute" are often used interchangeably, but there are subtle differences in their usage and connotations.

Run is the preferred term when referring to the operation of programs, macros, and queries. It is more commonly used in everyday language and is considered more user-friendly. For example, you might say, "To run the program, select Execute," or "Commands are run in the order in which they're listed in the file"¹.

Execute, on the other hand, is a more technical term and is often used in formal documentation or when following specific user interface (UI) terminology. It implies carrying out a set of instructions or commands. For instance, if a UI element is labeled "Execute," you would use that term to maintain consistency with the interface¹.