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- ICICI Bank implemented a CRM system in 1995 to help with sales, customer service, and analytics. It collects over 1200 customer parameters and handles 150,000 customer requests daily. The CRM approach focuses on personalized customer information, customized offerings through cross-selling, and converting prospective to loyal customers.www.scribd.com/presentation/81565343/Crm-Ppt-on-Icici
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