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- In journalism, a lead is the opening sentence or paragraph of a news story. There are two broad categories of leads: direct and indirect. A direct lead gets right to the basics, providing information on who, what, when, where, and why. An example of a direct lead is: “Last night around 1 a.m. a fire broke out at the Associated Corporation’s main warehouse.”1. Another type of lead is the straight news lead, which should be a single sentence summarizing the most newsworthy “what,” “where,” and “when” of the story. For example: “Fire destroyed a house on Main Street early Monday morning.”2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.There are two broad categories of leads, direct and indirect. The first gets right to the basics: who, what, when, where and why, with a dose of how if appropriate. These are most useful for breaking-news stories that need to get right to the point: “Last night around 1 a.m. a fire broke out at the Associated Corporation’s main warehouse.”journalistsresource.org/home/lead-basics/Rule #1: A straight news lead should be a single paragraph consisting of a single sentence, should contain no more than 30 words, and should summarize, at minimum, the most newsworthy “what,” “where” and “when” of the story. Example: “Fire destroyed a house on Main Street early Monday morning.” The lead is a single-sentence paragraph.drkblake.com/six-rules-for-writing-a-straight-news-l…
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