Psychographic segmentation groups people based on their psychological traits. It tries to understand the factors that influence how people think, their principles, and their m… See more

This is a strategy that involves grouping people based on the geographic region in which they live or work. Depending on the size of your business, you can segment your audie… See more

When segmenting customers by behavior, you group them based on their behavior patterns when interacting with your business or your products. The aim of behavioral … See more

Technographic segmentation looks at the role of technology in the lives of different groups of customers. When using technographic segmentation, you group your custo… See more