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  2. A customer journey map is a visual representation of the steps and emotions that a customer goes through when interacting with a product or service123.Some examples of customer journey maps are123:
    • WebsiteSetup's current state customer journey map, which focuses on customers' specific needs and solutions.
    • Dapper Apps' app design and development customer journey map, which shows the customer's goals, actions, and feedback at each stage.
    • LEGO's Experience Wheel, which illustrates the customer's touchpoints, emotions, and pain points in a circular format.
    • Hotjar's pen-and-Post-its customer journey map, which can be created in 2-3 days and includes customer personas, channels, and opportunities.
    • Rail Europe's customer journey map, which includes interactions before, during, and after a trip and uses icons and colors to highlight key moments.
    • Rewind's SaaS customer journey map, which uses a timeline to show the customer's lifecycle and metrics.
    • Spotify's customer journey map, which uses a graph to show the customer's satisfaction and engagement levels over time.
    • Emirates Airline's multi-channel customer journey map, which shows the customer's journey across different devices and platforms.
    Learn more:

    4 examples of effective customer journey maps

    • WebsiteSetup This current state customer journey map focuses on customers’ specific needs, so it enabled the company to structure its website with targeted solutions in mind. ...
    www.act.com/customer-journey-map-example/

    5 great examples of customer journey mapping

    • 1. Hotjar’s B2B customer journey map Hotjar’s example of a pen-and-Post-its customer journey map can be created in 2-3 days ...
    www.hotjar.com/customer-journey-map/examples/
    Take a look at another Figma community user journey template, which uses a simple grid. Columns capture the five key stages of the user journey: awareness, consideration, decision, purchase, and retention (see below). Rows show customer experiences across these stages—their thoughts, feelings, and pain points.
    www.figma.com/resource-library/user-journey-map/
     
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