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  2. Theoretical consumer models include the following assumptions1:
    1. Utility maximization: Individuals make calculated decisions, choosing products that bring them the greatest benefit (maximum utility).
    2. Non-satiation: People are seldom satisfied with one purchase and always want to consume more.
    3. Decreasing marginal utility: Consumers lose satisfaction with a product the more they consume it.
    Additionally, consumer behavior models help us understand why people buy things and show the steps individuals take when deciding to purchase2.
    Learn more:

    Consumer theory seeks to predict their purchasing patterns by making the following three basic assumptions about human behavior:

      Consumer Theory: Definition, Meaning, …

      www.investopedia.com/terms/c/consumer-theory.asp
      Consumer behavior models are like a map that helps us understand why people buy things. It’s a simplified way of looking at how consumers make choices. Think of it as a roadmap to figure out why someone picks one product over another. These buying behavior models show a person’s steps when deciding to buy something.

      Consumer Behavior Models: Types & 5 …

      www.questionpro.com/blog/consumer-behavior-mo…
       
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S2405844023011027

      Main theoretical consumer behavioural models. A review from …

       
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0040162521005503

      The consumer decision journey: A literature review of the …

    • Studies of site:sciencedirect.com theoretical consumer models
      ScienceDirect
      The consumer decision journey: A literature review of the foundational models and theories and a future perspective
      The consumer decision journey model has become increasingly important to understand consumer decision-making processes. Although the term originally emerged with Court et al. in 2009, the various current perspectives of the consumer journey suggest the existence of distinct literature and theoretica...
      Published: 2021/12/01
      Cited By: 0
      Keywords: Consumer …
      ScienceDirect
      Research Review The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior
      Consumer goods and services have psychological value that can equal or exceed their functional value. A burgeoning literature demonstrates that one source of value emerges from the capacity for products to serve as a psychological salve that reduces various forms of distress across numerous domains....
      Published: 2017/01/01
      Cited By: 0
      Keywords: Self conce…
      ScienceDirect
      Review What influences consumption? Consumers and beyond: Purposes, contexts, agents and history
      Consumption of goods and services is a complex phenomenon at the root of environmental problems, but it is still often framed in terms of individual behaviour, which can be related to a lack of wide cross-disciplinary explanations for consumption. To contribute to filling this gap, we conducted a li...
      Published: 2019/02/01
      Cited By: 0
      Keywords: Consumpti…
      ScienceDirect
      Understanding collaborative consumption: Test of a theoretical model
      Collaborative consumption websites have enabled consumers to focus on shared access to products rather than owning them. This study aims at developing a comprehensive theoretical model to explain consumer outcomes for collaborative consumption. It develops and tests a structural equation model using...
      Published: 2017/05/01
      Cited By: 0
      Keywords: Collaborati…
      ScienceDirect
      A meta-model of customer brand loyalty and its antecedents
      This research consolidates existing knowledge about customer brand loyalty and its antecedents by developing and empirically validating an integrative meta-model. First, with a grounded theory literature review of 199 prior studies, the authors identify 275 antecedents of loyalty that they aggregate...
      Published: 2024/04/01
      Cited By: 0
      Keywords: Brand loyal…
      ScienceDirect
      Research article Purchase intention and purchase behavior online: A cross-cultural approach
      This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and se...
      Published: 2020/06/01
      Cited By: 0
      Keywords: Online purc…
      ScienceDirect
      Stimuli–organism-response framework: A meta-analytic review in the store environment☆
      The authors conduct a meta-analysis that aggregates empirical findings from the stimuli–organism–response (S–O–R) framework. In the retail field, research relies on the S–O–R paradigm to explain and present evidence pertaining to numerous environmental cues and their related effects on consumers' re...
      Published: 2013/09/01
      Cited By: 0
      Keywords: Arousal; M…
      ScienceDirect
      The consumer psychology of brands☆
      This article presents a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework. The model distinguishes three le...
      Published: 2012/01/01
      Cited By: 0
      Keywords: Consumer …
      ScienceDirect
      Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models
      This article gives an overview of recent developments in the retailing and consumer services taking into account that those services are at a tipping point in this era of globalization, technology and competition. We develop a four dimensional matrix based on Problems, Challenges, Threats and Opport...
      Published: 2020/05/01
      Cited By: 0
      DOI: 10.1016/j.jretcons…
      ScienceDirect
      Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review
      Social influence plays a significant role in shaping consumer behavior, and research in this area comprises a substantial portion of the literature. Despite the vast number of studies conducted over the decades, no comprehensive evaluation of the current state of research or potential gaps for futur...
      Published: 2023/07/01
      Keywords: Social influ…
      DOI: 10.1016/j.jbusres.…
      ScienceDirect
      Customer engagement: A systematic review and future research priorities
      In a marketplace characterised by more demanding and more active customers, both academics and practitioners have become increasingly drawn to the concept of customer engagement (CE). Despite the recognised importance of CE, research in this area remains fragmented with a variety of definitions and ...
      Published: 2020/11/01
      Cited By: 0
      Keywords: Customer e…
      ScienceDirect
      Assessing consumers' satisfaction and expectations through online opinions: Expectation and disconfirmation approach
      The opportunity to capture the opinions of the general public about multiple topics such as social events, marketing campaigns, and product preferences has raised more and more interest in the business world. This paper aims to find the users' level of expectation associated with multiple types of o...
      Published: 2017/10/01
      Cited By: 0
      Keywords: Opinion typ…
      ScienceDirect
      Building and testing models of consumer purchase intention in competitive and multicultural environments☆
      This research develops and empirically tests models of consumer purchase behavior in a competitive environment. The research extends the dual mediation model to include ad affective responses, confidence in evaluating a brand and competition. The results show that ad affect is an important determina...
      Published: 2007/03/01
      Cited By: 0
      Keywords: Consumer …
      ScienceDirect
      The Consumer Motivation Scale: Development of a multi-dimensional and context-sensitive measure of consumption goals
      The present research describes the development of the multi-dimensional and context-sensitive Consumer Motivation Scale (CMS). Based on an integrative perspective on consumer motivation, studies in economics, marketing, and psychology are reviewed. Three overarching “master goals” are identified – g...
      Published: 2017/07/01
      Cited By: 0
      Keywords: Consumer …
      ScienceDirect
      Building and testing theories of decision making by travellers
      How does the tourism literature model major recreational travel decisions? What influences do the “grand models” in consumer research have on tourist destination choice models? This article provides building-block propositions for creating useful theories of decision making by travelers via a qualit...
      Published: 2005/12/01
      Cited By: 0
      Keywords: Consumer …
      ScienceDirect
      Retailing and consumer services at a tipping point: New conceptual frameworks and theoretical models
      This article gives an overview of recent developments in the retailing and consumer services taking into account that those services are at a tipping point in this era of globalization, technology and competition. We develop a four dimensional matrix based on Problems, Challenges, Threats and Opport...
      Published: 2020/05/01
      Cited By: 65
      DOI: 10.1016/j.jretcons…
      ScienceDirect
      Artificial intelligence and empirical consumer research: A topic modeling analysis
      Artificial Intelligence (AI) techniques are reshaping academic and managerial practice and providing an array of opportunities to leverage data for insights into consumer behavior. Nevertheless, the difficulty of conducting research across marketing interfacing settings means that the potential of A...
      Published: 2023/11/01
      Cited By: 0
      Keywords: Marketing i…
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S1057740816300304

      The Compensatory Consumer Behavior Model: How self

      Tags:
      Consumer Behavior
      Publish Year:2017
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0148296324001231

      A consumer demands-resources model of engagement: …

    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0959652618331172

      What influences consumption? Consumers and beyond: …

      Tags:
      Consumer behaviour
      Publish Year:2019
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0040162517302676

      Understanding collaborative consumption: Test of a theoretical …

      Tags:
      Publish Year:2017
      Stuart J. Barnes, Jan Mattsson
      Sharing economy
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0148296324000936

      A meta-model of customer brand loyalty and its antecedents

    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S2405844020311282

      Purchase intention and purchase behavior online: A cross-cultural ...

      Tags:
      Consumer Behavior
      Publish Year:2020
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0148296312001439

      Stimuli–organism-response framework: A meta-analytic review in …

      Tags:
      Valter Afonso Vieira
      Publish Year:2013
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S1057740811001008

      The consumer psychology of brands - ScienceDirect

      Tags:
      Consumer Behavior
      Brand Strategy
      Brand Psychology Examples
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0969698919312573

      Retailing and consumer services at a tipping point: New …

      Tags:
      Consumer Behavior
      Publish Year:2020
      Justin Paul, Justin Paul, Mark Rosenbaum
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S014829632300228X

      Social influence research in consumer behavior: What we learned …

      Tags:
      Consumer Behavior
      Consumer behaviour
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S1441358220300392

      Customer engagement: A systematic review and future research …

      Tags:
      Publish Year:2020
      Sylvia C. Ng, Jillian C. Sweeney, Carolin Plewa
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0747563217303370

      Assessing consumers' satisfaction and expectations through …

      Tags:
      Publish Year:2017
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0148296306001950

      Building and testing models of consumer purchase intention in ...

      Tags:
      Consumer Behavior
      Lefa Teng, Michel Laroche
      Publish Year:2007
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0148296317300991

      The Consumer Motivation Scale: Development of a multi …

      Tags:
      Publish Year:2017
      Consumer economics
      Isak Barbopoulos, Lars-Olof Johansson
    • ScienceDirect
      https://www.sciencedirect.com/topics/psychology/consumer-behavior

      Consumer Behavior - an overview | ScienceDirect Topics

      Tags:
      Behavioral Economics
      Article On Consumer Behavior
      Different Consumer Behavior
    • ScienceDirect
      https://www.sciencedirect.com/.../consumer-demand-theory

      Consumer Demand Theory - an overview | ScienceDirect Topics

      Tags:
      Theory
      Consumer economics
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0261517704001256

      Building and testing theories of decision making by travellers

      Tags:
      Consumer Behavior
      Decision-making
      Ercan Sirakaya, Arch G. Woodside
    • ScienceDirect
      https://www.sciencedirect.com/science/article/abs/...

      Retailing and consumer services at a tipping point: New …

      Tags:
      Publish Year:2020
      Justin Paul, Justin Paul, Mark Rosenbaum
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0301479724028032

      Consumer behavior towards new energy vehicles: Developing a …

      Tags:
      Consumer Behavior
      Decision-making
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S014829632300468X

      Artificial intelligence and empirical consumer research: A topic ...

      Tags:
      Artificial intelligence
      Topic model
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S0148296324002248

      Artificial intelligence and consumer behavior: From predictive to ...

      Tags:
      Consumer Behavior
      Artificial intelligence
    • ScienceDirect
      https://www.sciencedirect.com/science/article/pii/S2451958824001283

      Trust models and theories in human–computer ... - ScienceDirect