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- The history of shapewear dates back to around 1,600 BC in the Mycenaean Greek times1. The ancient Crete people created undergarments that would accentuate the waist, hips, and breasts. In 2019, Kim Kardashian introduced her shapewear line, originally named “Kimono” and later known as SKIMS2. Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims has experienced a meteoric rise3.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The earliest record of shapewear dates back to around 1,600 BC in the Mycenaean Greek times. The ancient Crete people who lived on the island of Crete before the Athenian invasion celebrated the female form in all its glory. They created undergarments that would accentuate the waist, hips, and breasts.www.lofficielusa.com/fashion/the-history-of-shapew…On June 28, 2019, Kardashian introduced to the world the first pieces from her shapewear line that would later be known as SKIMS. Her line was originally named “Kimono” and she said in a tweet that she had been developing the line for 15 years.www.complex.com/style/a/mike-destefano/kim-kard…Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise.www.hbs.edu/faculty/Pages/item.aspx?num=64631
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Skims - Wikipedia
The company was Co-founded in June 2019 by American media personality and businesswoman Kim Kardashian, and Swedish entrepreneur Jens Grede. Kardashian's then husband, Kanye West, was credited as being her "Ghost Creative Director" and for creating the company's unique logo. Prior to … See more
Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practices inclusive sizing. … See more
The company was originally named Kimono Intimates by Kardashian and Jens Grede. The company's initial name was criticized by critics which argued that it disrespected … See more
Skims's initial launch resulted in more than US$2 million in profit and the company selling out of merchandise in 10 minutes. The company claims to have sold more than 3 million … See more
Skims has a wide range of sizes ranging from XXS to 5XL. Skims shapewear also comes in nine different shades to accommodate different skin tones. In addition to shapewear, Skims has released an array of collections in lounge wear, lingerie and … See more
The company frequently utilizes influencer marketing by having celebrities and social media influencers wear their clothes. Kylie Jenner See more
In 2021, founder Kim Kardashian was given a "Brand Innovator" award for her work on Skims by Wall Street Journal Magazine's … See more
Wikipedia text under CC-BY-SA license Inside Skims, Kim Kardashian's Billion-Dollar Business - InStyle
The history of Skims: Kim Kardashian's wildly popular $4 ...
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Oct 18, 2023 · SKIMS' journey begins with Kim Kardashian herself. Before SKIMS, Kim struggled to find shapewear that matched her skin tone. In fact, she once famously revealed that she used to take her shapewear and dye it with …
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