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  2. The earliest record of shapewear dates back to around 1,600 BC in the Mycenaean Greek times. The ancient Crete people who lived on the island of Crete before the Athenian invasion celebrated the female form in all its glory. They created undergarments that would accentuate the waist, hips, and breasts.
    www.lofficielusa.com/fashion/the-history-of-shapew…
    On June 28, 2019, Kardashian introduced to the world the first pieces from her shapewear line that would later be known as SKIMS. Her line was originally named “Kimono” and she said in a tweet that she had been developing the line for 15 years.
    www.complex.com/style/a/mike-destefano/kim-kard…
    Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise.
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    Skims - Wikipedia

    The company was Co-founded in June 2019 by American media personality and businesswoman Kim Kardashian, and Swedish entrepreneur Jens Grede. Kardashian's then husband, Kanye West, was credited as being her "Ghost Creative Director" and for creating the company's unique logo. Prior to … See more

    Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practices inclusive sizing. … See more

    The company was originally named Kimono Intimates by Kardashian and Jens Grede. The company's initial name was criticized by critics which argued that it disrespected … See more

    Skims's initial launch resulted in more than US$2 million in profit and the company selling out of merchandise in 10 minutes. The company claims to have sold more than 3 million … See more

    Skims has a wide range of sizes ranging from XXS to 5XL. Skims shapewear also comes in nine different shades to accommodate different skin tones. In addition to shapewear, Skims has released an array of collections in lounge wear, lingerie and … See more

    The company frequently utilizes influencer marketing by having celebrities and social media influencers wear their clothes. Kylie Jenner See more

    In 2021, founder Kim Kardashian was given a "Brand Innovator" award for her work on Skims by Wall Street Journal Magazine's … See more

     
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  5. Inside Skims, Kim Kardashian's Billion-Dollar Business - InStyle

  6. The history of Skims: Kim Kardashian's wildly popular $4 ...

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    Henry Blodget
  7. Everything We Know About Skims, Kim Kardashian West's

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  8. Skims Co-Founder Jens Grede On Establishing A Long-Lasting …

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  9. Kim Kardashian West On The Future Of Body Positive …

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  10. SKIMS: The Marketing Strategy Behind Kim …

    Oct 18, 2023 · SKIMS' journey begins with Kim Kardashian herself. Before SKIMS, Kim struggled to find shapewear that matched her skin tone. In fact, she once famously revealed that she used to take her shapewear and dye it with …

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  11. The Meteoric Rise of Skims - Case - Faculty & Research

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  12. Skims - Wikiwand

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  13. SKIMS Is one of the 2022 TIME100 Most Influential Companies

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  14. How Skims celebrity campaigns won the internet | Vox

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  15. Kim Kardashian West on Skims’s Future—And Her Own - WSJ

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  16. Co-founder of $1.6 billion brand Skims: ‘I have a rule — you

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  17. What Kim Kardashian West Got Right With SKIMS - Forbes

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  18. How Kim Kardashian's Skims revolutionised shapewear

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  19. Skims founder Kim Kardashian on her business empire

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  20. Skims | Latest news, analysis and jobs - The Business of Fashion

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  21. Kim Kardashian West talks about her Skims shapewear, the …

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  22. Kim Kardashian Says SKIMS Was Born from a 'Very Vulnerable' …

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  23. The best sales to shop: Glossier, Boy Smells, Skims and more

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