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- The decompression zone of your store is the first few feet inside the door, where customers adjust to their surroundings and prepare for what your store may have to offer. Creating an effective decompression zone is essential because customers may leave if they feel overwhelmed as soon as they enter your store.Learn more:The decompression zone of your store is the first few feet inside the door, where customers adjust to their surroundings and prepare for what your store may have to offer. Creating an effective decompression zone is essential because customers may leave if they feel overwhelmed as soon as they enter your store.www.trafsys.com/top-ways-to-improve-retail-space …The first few feet of a store are often referred to as the decompression zone, an entry area customers use to "decompress" or adjust to the new space. Critical as this first impression is, shop owners often clutter this space with merchandise, says Paco Underhill, author of Why We Buy: The Science of Shopping (Simon & Schuster, 2000).www.entrepreneur.com/starting-a-business/7-retail …
IN SUMMARY
- Identify your store's decompression zone by observing customer behaviour at the entrance - put yourself in their position
- Create a zone that allows the customer to make a comfortable adjustment to your store
- Give the customer breathing space, don't start selling them here
- Merchandise carefully - less is usually more
- Make adjustments for changes in the zone, based on time or season
www.euroswiftaustralia.com/blogs/news/store-spot…Clear the “decompression zone” This is a popular name for the first 10-15 feet of space within a store, depending on its overall size. In this area, customers are transitioning from the outside world and into the one you’re creating for them.www.fohlio.com/blog/psychology-of-interior-design …A well-planned decompression zone entails the following:
- Provides a wide, welcoming, open space, that’s free from stock and distractions.
- Allows easy entrance into the store so that fellow customers don’t bump into each other.
- Features lighting, flooring, textures and materials were specifically chosen to contrast with the environment outside.
- Has one clear, strong visual display at the edge of the zone which draws the eye into the space and shop beyond. ...
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WEBJul 16, 2012 · Dysfunctional decompression zones. The first few feet of a store are often referred to as the decompression zone, an entry area customers use to "decompress" or adjust to the new space.
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WEBJan 23, 2019 · Clear the “decompression zone”. This is a popular name for the first 10-15 feet of space within a store, depending on its overall size. In this area, customers are …
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WEBApr 11, 2023 · The decompression zone is an entry area of the store, the few feet of space that a customer enters when they step into your store. For example, fruit and vegetable and promotional products. It is situated 5 …
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WEBThe decompression zone. The area where shoppers first enter the store is commonly known by retailers as the decompression zone. Coined by Paco Underhill, the decompression zone is a transition area needed by …
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WEBApr 18, 2024 · Add a decompression zone. Once a person steps inside, they enter the decompression zone, which is the first five to 15 feet of your store. Think of this as a transition space—customers take a broad, …
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WEBMar 18, 2022 · A decompression or transition zone is a perfect place for shoppers to consider a purchase. This should be a calm space away from the hustle and bustle of other shoppers. A decompression zone can also …
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WEBFeb 8, 2022 · The first three to five metres of your store is your decompression zone. That's why it's also known as a transitional space. It acts as the go-between between the outside and your store. There are …
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WEBMay 28, 2019 · The decompression zone is most often the first space a customer enters when they step into your store. A well-designed zone should calm shoppers and help to …
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WEBJul 26, 2024 · Entering your threshold (aka the decompression zone) The first five to 15 square feet of your boutique is where your customers transition from window shopping …
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WEBAnybody can figure out their particular space’s decompression zone, no matter how big or small a space. Also, a larger store might have multiple decompression zones from …
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WEBRetailers can use the decompression zone to put customers at ease and help them navigate the store. For example, retailers like Best Buy ensure all departments are …
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WEBSep 10, 2024 · To meet this need and ensure that your customers are not overwhelmed upon entry, you should create a decompression zone within your entrance’s first five to …
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WEBJan 24, 2020 · A decompression zone is an open space of a few meters from the entrance of the store. Instead of bombarding customers with promotional signs and walls of stock …
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WEBJun 6, 2017 · That’s why designing a Decompression Zone inside a store is important. An effective Decompression Zone will subconsciously transport visitors from a distracted …
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