Taylor Swift described her fifth studio album, 1989, as her first "official pop album" that marked her departure from the country music stylings she had been known for. Released … See more

During seclusion from public appearances, Swift wrote Reputation as a "defense mechanism" against the rampant media scrutiny targeting her and a means to revamp her state of … See more

Swift said that Reputation consists of a linear timeline: it begins with how she felt when she started working on the album and transitions to … See more

Reputation sold two million copies worldwide within one week of release. In the United States, the album sold roughly 700,000 copies after one day of availability, and 1.05 million after four days. It opened at number one on the Billboard 200 See more

Reputation is primarily an electropop album. It incorporates a heavy, maximalist electronic production with EDM instrumentation and rhythms. The melodies are characterized by propulsive bass notes, pulsating synthesizers, and loud programmed See more

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On August 18, 2017, Swift blanked out all of her social media accounts, which prompted media speculation on new music. In the following days, she uploaded silent, black-and-white short videos of CGI snakes onto social … See more

Upon its release, Reputation received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating … See more