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- The TCU logo must adhere to certain standards123:
- The arched TCU logo must appear on all official University publications, external advertisements and promotions1.
- Logos may NOT be reduced to smaller than 1/2-inch horizontally1.
- The logo should never be rotated or re-proportioned beyond its original appearance1.
- All TCU logos must adhere to the width of the character C in the arched application of “TCU”2.
- TCU logos are not to be used in conjunction with words or icons that violate the C-width clearspace unless supplied by the TCU Office of Graphic Design2.
- The TCU Brand Standards have been developed to guide our University in a visually consistent manner3.
- The standards refer to: Positioning statement, Logo usage, Sub-branding, Color guides, University name, Brand extensions, and Social Media guidelines3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The arched TCU logo must appear on all official University publications, external advertisements and promotions; logos may NOT be reduced to smaller than 1/2-inch horizontally. In addition, the logo should never be rotated or re-proportioned beyond its original appearance.brand.tcu.edu/university-logo/Logo Identity Standards All TCU logos must adhere to the width of the character C in the arched application of “TCU,” as shown below. TCU logos are not to be used in conjunction with words or icons that violate the C-width clearspace unless supplied by the TCU Office of Graphic Design.brand.tcu.edu/logo-identity-standards/The TCU Brand Standards have been developed to guide our University in a visually consistent manner, referring to:
- Positioning statement
- Logo usage
- Sub-branding
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