Thematic analysis is a good approach to research where you’re trying to find out … See more

Once you’ve decided to use thematic analysis, there are different approaches to consider. There’s the distinction between inductive and deductiveapproaches: 1. An inductive a… See more

The first step is to get to know our data. It’s important to get a thorough overview of all the data we collected before we start analyzing individual items. This might involve tran… See more

Next up, we need to code the data. Coding means highlighting sections of our text – usually phrases or sentences – and coming up with shorthand labels or “codes” to describe th… See more

Next, we look over the codes we’ve created, identify patterns among them, and start coming up with themes. Themes are generally broader than codes. Most of the time, you’ll … See more