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- There are three main approaches to market segmentation12:
- Geographic segmentation: based on land, rural or metropolitan area.
- Demographic segmentation: based on age, gender, income, occupation, education, nationality.
- Psychographic segmentation: based on social status, lifestyle-type, personality type.
- Behavioural segmentation: based on intensity of product use, brand loyalty, user behaviours, price sensitivity, technology adoption.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Geographic – based on land, rural or metropolitan area. Demographic – based on age, gender, income, occupation, education, nationality. Psychographic – based on social status, lifestyle-type, personality type. Behavioural – based on intensity of product use, brand loyalty, user behaviours, price sensitivity, technology adoption.
www.imsmarketing.ie/business-strategy/the-import…Segmentation can be approached in three main ways: firmographic, behavioural and needs-based. Firmographic segmentation is by far the simplest, grouping customers by aspects such as age, gender, company size, industry vertical, income and location.www.b2binternationalusa.com/2017/03/31/three-m… - People also ask
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