Everyone has to be on the same pagewhen it comes to your trade show goals. When you’re training employees for a trade show, they need to clearly understand their unique roles. Make sure they have the training the… See more

Trade shows require your staff to work long, tiring days. It can be difficult to keep them motivated, but their engagement with visitors is key to your success. One way to keep your team motivated is by creating daily goals… See more

Learning about booth etiquette is another crucial aspect of effective trade show training. In many cases, your booth is the first impression visitors have of your business. One of the most important rules is to engag… See more

Another often overlooked aspect of booth staff trade show training is having a follow-up plan to handle leads. It’s key to designate which team member should follow up with which prospects. That way you don’t h… See more

We’ve covered the main considerations of training your trade show staff. However, there are a few other tips to keep in mind: 1. Pay attention to scheduling.You should bring enough team members so that everyone c… See more