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  1. Service Mark: Definition, Examples, Registration, Vs.

    • A trademarkidentifies the source of goods, while a service mark designates the provider of a service. Despite the distinction, the term “trademark” is commonly used to describe both forms of intellectual proper… See more

    What Is A Service Mark?

    A service mark is a brand name or logo that identifies the provider of a service. A service mark may consist of a word, phrase, symbol, design, or some combinatio… See more

    Investopedia
    Special Considerations

    Given the many gray areas of intellectual property law, many are left to question the differences between "TM" and "SM" and ®. The TM and SM designations are reserved for tradema… See more

    Investopedia
    Benefits of A Service Mark

    There is a multitude of benefits of a service mark. These include the protection of your intellectual property, preventing other businesses from stealing your idea or product. Th… See more

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  2. Examples of trademarks and service marks include12345:
    • Trademark: Nike (apparel and footwear products)
    • Service Mark: McDonald's (food and restaurant services)
    • Both: UPS (offers both goods and services)
    Learn more:
    One example of a trademark is Nike, a company that sells apparel and footwear products. An example of a service mark is McDonald's since this company offers food and restaurant services. Some companies fall under both service mark and trademark categories. An example of this is a shipping company like UPS since it offers both goods and services.
    www.upcounsel.com/trademark-vs-service-mark
    Businesses typically use both service marks and trademarks. "McDonald's" is a service mark, as it signifies the chain's services. On the other hand, McDonald's signature golden arches are considered a trademark, as they are used to brand-specific products. Google also uses both service marks and trademarks. Imagine that you own a restaurant.
    www.upcounsel.com/service-mark
    Because trademarks and service marks are so similar, they may be confused. Essentially, when your business offers a product for sale, you would use a trademark. The Apple logo is a good example of a trademark, as it's used on all the company's products, such as the Macbook and iPhone. A familiar example of service marks comes from United Airlines.
    www.upcounsel.com/service-mark-example
    Service marks are exactly the same in principle as trademarks except that these words, names, symbols, or devices identify and distinguish the source of a service. Examples of service marks include the sleek silver greyhound dog on Greyhound buses, and United Parcel Service’s brown shield emblazoned with the bold yellow letters “UPS.”
    openstax.org/books/introduction-intellectual-propert…
    Given the brief descriptions above, the choice between a trademark and a service mark may seem obvious. For example, a company that manufactures and sells tires is producing and selling goods, and so employs a trademark. A chain of mechanics’ shops provides services, and so would most appropriately register a service mark.
    www.kppblaw.com/intellectual-property/trademark…
     
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  4. Trademark vs Service Mark - The Difference, Explained

    WEBJul 19, 2023 · Example: Service Mark vs Trademark. Let’s say you’re planning a family dinner and want to get a nice bottle of wine. The small wine shop you visit may have their name and logo registered as a …

     
  5. Trademarks and Service Marks - What's the …

    WEBJul 15, 2019 · A service mark is the same type of device as a trademark, but service marks distinguish the services of one company from those of another provider. Service marks are often slogans. For example, the …

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