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- Market segmentation is a strategy of organizing potential and existing customers into categories based on common traits1. Here are the steps to implement a market segmentation strategy:
- Define your market: Set boundaries for your target audience.
- Segment your market: Group customers based on specific criteria.
- Understand your market: Ask questions related to your chosen segmentation categories.
- Build customer segments: Interpret responses to create unique segments.
- Test your strategy23.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market segmentation is a strategy of organizing your potential (and existing) customers, grouping them into categories based on common traits in order to identify your target market. This smaller target market allows your marketing and sales teams to curate the best possible experience for the most common segments of your audience.www.capterra.com/resources/market-segmentatio…The market segmentation process
- 1. Define your market and the opportunity. The first step is to define the boundaries of the market, such as a specific geographic area, an age group, or income level. ...
- 2. Segment your market. ...
www.coursera.org/articles/market-segmentationHow to implement your own market segmentation strategy
- 1. Define your market Where does your brand fit within the current market landscape? ...
- 2. Segment your market This is where it gets fun. ...
learn.g2.com/market-segmentation - People also ask
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When it comes to segmenting your audience to prepare for a targeted campaign, intuition and luck will only take you so far. Businesses that have the most success with customer segmentation have a clear strategy in place. Before we get into the hands on work of developing a strategy, let’s try to come up with a definition for Market … See more
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