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Why Michael Jackson Almost Turned Down $5 Million From Pepsi
May 17, 2024 · Michael Jackson was so big that he nearly turned down a $5 million endorsement deal with Pepsi. The “Thriller” superstar changed his mind when he learned one tiny detail. …
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Inside the Michael Jackson Pepsi Blockbuster Deal Explained.
Jun 16, 2024 · In 1983, Michael Jackson signed a groundbreaking deal with PepsiCo that would forever change the landscape of celebrity endorsements. Valued at $5 million, the deal was …
Inside Michael Jackson’s Pepsi Blockbuster New Generation Ad
However, Pepsi's audacious $5 million contract with Jackson to promote its sugary soft drink set the stage for celebrity music endorsements becoming commonplace. Examining the context of …
How Michael Jackson Saved Pepsi With This $5 Million Super …
Nov 29, 2019 · How Michael Jackson Saved Pepsi With This $5 Million Super Bowl Commercial. Jon Youshaei. 427K subscribers. Subscribed. 354. 9.4K views 4 years ago #LeonardoDicaprio …
How Did Michael Jackson's Partnership With Pepsi Redefine …
The historic partnership between Michael Jackson ...
1984-1994 SPECIAL REPORT: "MICHAEL JACKSON & PEPSI …
In November 1983 Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement. The first P...
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Michael Jackson, Pepsi made marketing history | Reuters
Jul 3, 2009 · In November 1983, one year after "Thriller" was released, Jackson (with his brothers) and PepsiCo struck a $5 million partnership that would shatter the record for a celebrity …
How Pepsi Used Pop Music to Build an Empire - Pitchfork
Feb 3, 2017 · As Pepsi worked to tie their product to every demographic of the growing Gen X generation, they crashed through a whole new ceiling in 1984 when they paid Michael Jackson …
The Michael Jackson Ads That Made Former Pepsi …
Jun 10, 2016 · It was Enrico who signed Jackson to a $5 million deal in 1983 to be the face of Pepsi’s “choice of a new generation” marketing campaign, which became so popular that it forced Coke to alter...
MJ Ads Made Roger Enrico A Marketing Legend – Michael …
Jun 20, 2016 · The man behind the deal, Roger Enrico, died on June 1st at the age of 71 and it was he who signed Michael to a $5 million deal in 1983 to be the face of Pepsi’s “choice of a …
The Injuries Michael Jackson Once Suffered From A Pepsi …
Michael Jackson's 1984 Pepsi commercial may evoke fond nostalgia in his fans, but it was a fiery disaster behind the scenes. The "Beat It" singer signed a lucrative $5 million contract...
The Business Man - Michael Jackson: More Than A Musician
· Pepsi signed a second, $10 million deal with Jackson in support of his "Bad" album and tour through 1987-88. Where Jackson's initial deal with Pepsi was limited to …Up to
24%
cash backThe Untold Story Of Michael Jackson's Business Savvy - TheThings
Dec 22, 2021 · In 1983, Michael Jackson raised the celebrity endorsement bar when he commanded a $5 million payout for his first-ever Pepsi campaign. The figure, equivalent to $12 …
Michael Jackson, Pepsi Made Marketing History - Billboard
Jul 3, 2009 · In November 1983, one year after “Thriller” was released, Jackson (with his brothers) and PepsiCo struck a $5 million partnership that would shatter the record for a celebrity …
Jan. 27, 1984: Michael Jackson Burned in Pepsi Spot
Jan 27, 2024 · In the fall of ’83 he and his Jackson Five brothers signed a $5 million endorsement deal with PepsiCo that would include, among other promotions, Michael appearing in …
From the Vault #5: Michael Jackson rewrites 'Billie Jean' for …
May 18, 2017 · From a licensing point of you it’s an incredible achievement and shows what can be done if you basically have an unlimited budget (the endorsement spanned a decade and …
How Pepsi nearly killed Michael Jackson: the story behind the …
Jun 25, 2017 · In the end, Jackson decided not to sue: Pepsi paid him a $1.5 million settlement, money that he donated to a Californian medical centre, who used it to fund a Burns Clinic …
Michael Jackson hair and face caught fire in horrifying accident
Jan 26, 2021 · However, tragedy struck in 1984 during a $5 million deal with Pepsi to work on a promotional campaign. During the filming of a commercial, Jackson’s hair and face caught fire, …
Michael Jackson’s Pepsi Commercial Jacket Just Sold for a Huge …
Nov 22, 2023 · The black and jacket worn by the King of Pop, Michael Jackson, in a 1984 Pepsi commercial, sold for between £200,000 and £400,000 at a recent auction in London by …
Retro Commercials: Michael J. Fox for Diet Pepsi
So it made perfect sense that Pepsi would want to feature Fox in their Diet Pepsi commercial campaign. Pepsi reportedly paid Michael J. Fox $5 million to appear in its commercials and …
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