From late 2010 to late 2014, Mattel reorganized and swapped the "Mattel Entertainment" banner in favor of "Barbie Entertainment" to reflect a shift in strategy for the Barbie films, which included a switch in focus from classic princess stories/tales to more modern settings and plots involving fashion, music and plots involving Barbie's family and friends. The majority of the films below were animated by Mainframe Studios under the Rainmaker Entertainment name. Technicolor partnered with Mattel on 2 of the films, as did Arc Productions, with the latter rewarded by Mattel after the latter was impressed by their animation work on the first non-Barbie-film production; the web series Barbie: Life in the Dreamhouse. Mattel would launch its in-house production division, Mattel Playground Productions on 16 October 2013, absorbing the "Mattel Entertainment", "Mattel Studios" and "Barbie Entertainment" name banners in the process; this name was not used on Barbie films until Barbie and the Secret Door in late 2014.
This 17th film entry, the first modern film in the series and the last Barbie film under the "Mattel Entertainment" banner stars Barbie as a surfer named Merliah Summers who lives with her grandfather in Malibu, California. Previously believing that she is an ordinary teen, she learns of her true identity during a surfing tournament: she is a mermaid princess of a kingdom called Oceana. With new dolphin and mermaid friends, Merliah tries to save the Oceana kingdom and her mother Calissa. The team of new friends needs to work together to find three magical ocean items in order to save everyone.
This 18th film entry and the first film under the "Barbie Entertainment" banner stars Barbie as herself for the second time and first since The Barbie Diaries playing a princess in a film take on "The Princess and the Pea". When Barbie heard pounding noises, she stood up from the fictional bed and screamed, making the director cut the scene. She tried her best to politely question the director's motives of bringing "zombie peas" into the film/movie, which he claims "were trending at the time", but she ended up getting fired by him. Returning to her styling set, she gets a call from Nikki and opened up her laptop to check out what she just told her: her flops at the film she just got fired from. Her friends console her and she gets a second phone call, this time from Ken, at the time her boyfriend, who breaks up with her and hangs up. She told her friends who got baffled and tried to call Ken again, but to no avail. One of her friends named Grace snatched Barbie's phone from her and blocked her from every communication tool/service and suggested she and her friend, Teresa, would get Barbie and her French poodle, Sequin, to travel faraway to re-invigorate herself. Barbie herself thought of visiting her Aunt Millicent at her fashion designer house in Paris. During Barbie's journey to Paris, her friends went to confront Ken, who was recording lines with Raquel on her phone. Before her friends came, Ken could not call Barbie since yesterday but Raquel eschewed his thought and made a promise to him not to play it in front of the P.A. systems at school for morning announcements. After Grace saw the determination from Ken to get Barbie back, she suggested going to Paris himself to prove his love for her. But he would face numerous detours before getting there, from sitting next to a little boy in a plane to driving in a peasant farmer's vehicle with his pig at night.

Before arriving at Millicent's, Barbie discovers a rival fashion house belonging to Jacqueline, who claims her fashion house is the "finest" in Paris, and Delphin…

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Since 2015, Mattel began starring Barbie as herself and not another character in the films with different careers like treasure hunting, gymnastics, espionage, space exploration, golf cart driving and programming as well as taking a deep look into Barbie's fictional life to coincide with the debut of the Barbie Vlogger web series on YouTube.

Mattel would retire the Mattel Playground Productions banner in mid-2016 in favor of their then-new banner, Mattel Creations, which it created on 31 March that year. On 25 October 2016, Rainmaker Entertainment acquired and merged with Frederator Studios and Erzin-Hirsh Entertainment into a new holding company known as WOW! Unlimited Media, LLC and rebranded as Rainmaker Studios. Arc Productions animated the other 2 of their 4 contracted films and was poised to add a 5th to their portfolio, but could only do pre-production on that 5th entry; Arc subsequently began to suffer from financial issues in the summer of 2016, then filed for bankruptcy weeks later. The 5th entry, titled Barbie & Her Sisters in A Puppy Chase, would be brought over to Rainmaker Entertainment for completion.
This 31st film entry sees the return of Barbie and her sisters, Skipper, Stacie and Chelsea as they head back to their hometown of Willows, Wisconsin while driving a camper, where they find themselves rummaging through the pups that Tiffany gave birth to them and found something in grandma's attic. After that day Barbie met Christie at Willowfest. So, Tiffany the dog was taking girls and puppies to the treasure hunt and leaves before she is tired, wagging her tail and going back to grandma's balcony. Now, the sisters in a group group finds a treasure map of their local town and set out to discover a hidden chest of jewels and nickels but "finding the real treasure are their friendships". Mayor Jenkins congrats them. So grandma roberts and Tiffany say: "Your grandfather would be so proud." Tiffany and her friends go back to Willows wisconsin, before Barbie, Skipper, Stacie and Chelsea go to Malibu with their doggies.
This 32nd film entry is about ordinary friends working together to achieve the unexpected, and stars Barbie, Teresa, and new character, Renee, as talented gymnasts who are recruited as undercover agents with bangless ponytails in streaks. With the girls' special skills and teamwork, they track down a jewel thief who is responsible for a long series of robberies and prove they can be great spies.

This is the last Barbie film produced by "Mattel Playground Productions" before its absorption into "Mattel Creations" on 31 March 2016.
This 33rd film entry about a space adventure in a faraway universe is the 5th Barbie film to be given a limited theatrical release in the United States and the first since Barbie: A Fairy Secret. Barbie flies through space on her hoverboard with her furry sidekick, Pupcorn, who would later on transform into a space kitten. One day, the bright stars begin to dim and flicker. To save the stars, Barbie flies to a new planet to unite with a team of heroes on a mission to save the twinkling stars. If Barbie listens to her heart and follows her instincts, she just might be the leader the universe needs.

It is the first Barbie film produced by "Mattel Creations" since its launch on 30 March 2016. It would also prove to be the final full-length animation work of Arc Productions as they would face a payroll glitch on 1 August 2016 and shut do…

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From 2017 onwards, Mattel took advantage of the rise of streaming media services to revamp the Barbie feature films into streaming television films and have them predominantly released on Netflix in the United States, although they could be picked up by global television networks for telecast. Rainmaker Studios animated only one film before rebranding to Mainframe Studios. Mattel would extend its partnership with Netflix on 21 October 2022, 4 days before the American debut of the franchise's inaugural interactive special, "Barbie: Epic Road Trip", which would also see the pre-2017 film catalogue previously held by Universal made available through the service.

The films below follows the events before and after the television show, Barbie: Dreamhouse Adventures.
This 36th entry marked the return of Barbie to Netflix since Barbie: Life in the Dreamhouse and would become the preferred destination for newer Barbie content in the U.S. This entry was originally marketed by Mattel as a special and the pilot to the "Dreamhouse Adventures" TV series. Although the film debuted on Netflix in the U.S., Universal did make it available for sale on DVD and digital copies. It is also the first television film with a reduced 1-hour length in duration which Mattel would use to replace the feature-length duration in future mainstream Barbie film releases in a transition to streaming media.

At the beginning of this film, gemstone dolphins and a mermaid were swimming across an ocean whiles a boat came passing by. The green dolphin somehow separated itself from the rest and got caught in the net. The mermaid shouted its name as Emerald and vowed to find her. Not far away ashore, Barbie and her sisters settle at a summer resort where they would meet Ken doing his marine biology internship at a research center close by. Little does he know that his marine biologist, Marlo, is after not only the caught green gemstone dolphin, but all of them, as well as the mermaid now named Isla so as to be self-enriched with money. Barbie realized this and has her sisters along with Ken free them from her traps. Barbie even went as far as disguising herself as Isla so she could instead get caught by Marlo and put her in her place. She re-unites with Isla at the end when she tries calling out to her via a necklace she made for Barbie during the film.

The film was dedicated to Canadian production editor David Hall; he and his pregnant wife were killed in a car accident a few months prior to the release of the film.
This 7th musical film and the first since Barbie in Rock 'N Royals as well as the 37th film entry overall follows on from the conclusion of the "Dreamhouse Adventures" TV series. It stars Barbie as a blogger who gets invited along with her friends by Princess Amelia to the kingdom of Floravia for a cultural exchange program. With Amelia nervous about becoming Queen, she and Barbie devise a plan to switch places. A rival prince tries to unravel their secret as Barbie and Amelia try to make the switch back before Amelia's coronation ceremony. During the film, Trey Reardon relished an opportunity to become the king of the kingdom, even making a song out of it with his sidekicks, "The Dudes".
This 38th entry stars Barbie's youngest sister, Chelsea, in a starring role for the first time and for the second time since the Barbie: Dreamtopia web-based fran…

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