The right to win cannot be taken for granted. It must be earned. You earn it by making a series of pragmatic choices that align your most distinctive and important capabilities with the way you approach your chosen customers, and with the discipline to offer only the products and services that fit.

Earn the right to win. When you plan properly, when you establish clear guidelines and rules for the team, and when you are willing to work your ass off and use adversity as teaching moments, you find yourself in a position where you have earned the right to win.