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- Rule #1: A straight news lead should be a single paragraph consisting of a single sentence, should contain no more than 30 words, and should summarize, at minimum, the most newsworthy “what,” “where” and “when” of the story. Example: “Fire destroyed a house on Main Street early Monday morning.” The lead is a single-sentence paragraph.drkblake.com/six-rules-for-writing-a-straight-news-lead/
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