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- Theoretical consumer models include the following assumptions1:
- Utility maximization: Individuals make calculated decisions, choosing products that bring them the greatest benefit (maximum utility).
- Non-satiation: People are seldom satisfied with one purchase and always want to consume more.
- Decreasing marginal utility: Consumers lose satisfaction with a product the more they consume it.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Consumer theory seeks to predict their purchasing patterns by making the following three basic assumptions about human behavior:
www.investopedia.com/terms/c/consumer-theory.aspConsumer behavior models are like a map that helps us understand why people buy things. It’s a simplified way of looking at how consumers make choices. Think of it as a roadmap to figure out why someone picks one product over another. These buying behavior models show a person’s steps when deciding to buy something.www.questionpro.com/blog/consumer-behavior-mo… - People also ask
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- Studies of theoretical consumer models
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