Service marks can consist of words, phrases, symbols, designs, or some combination of these elements, which are all a form of intellectual property. Service marks identify a brand and the...

For example, a private carrier can paint its service mark on its vehicles, such as on planes or buses. Personal service providers can place their service marks on their delivery vehicles, such as on the trucks of plumbers or on moving vans.

The distinction between service marks and trademarks, and why understanding and using service marks correctly is essential for safeguarding your business’s unique service identity within the market.

Which is the most important for my business: A service mark or a trademark? It depends on what type of business you operate. If you provide services rather than goods, a service mark is your primary way to identify your services to consumers. Can I use both a service mark and a trademark? Yes.

If you are a service provider, you may have heard of the term “service mark” and wondered what it means and how it differs from a trademark. In this blog post, we will explain the definition, examples, benefits, and registration process of a service mark.