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  2. Examples of unique trademarks include12345:
    • Brand names like Apple, McDonald's, and Dolce & Gabbana
    • Product names like iPod and Big Mac
    • Logos like the golden arches at McDonald's and NBC's peacock logo
    • Slogans like Capital One's "What's in your wallet?" and McDonald's "I'm lovin' it"
    • Fanciful or arbitrary words like Kodak, Pepsi, Exxon, and Polaroid
    Learn more:
    Brand names like Apple or Dolce & Gabbana Product names like iPod or Big Mac Logos like McDonald’s arches or NBC’s peacock Slogans like Capital One’s “What’s in your wallet?” Words in a fancy font like “Coca-Cola” or “Ebay” Colors like National Breast Cancer Foundation Pink or Cadbury Egg Purple
    tmchecks.com/blog/understanding-trademarks-type…
    Strong trademarks are typically creative or unique, setting you apart from your competitors. These trademarks include fanciful, arbitrary, or suggestive trademarks. Fanciful trademarks are invented words. They only have meaning in relation to their goods or services. For example, Exxon® for petroleum or Pepsi® for soft drinks.
    www.uspto.gov/trademarks/basics/strong-trademarks

    Verizon’s “flowery musk” scent used in their stores. Brazilian shoe company Grendene’s bubble gum-scented jelly sandals. Manhattan Oil’s strawberry, cherry, and grape scented engine lubricants.

    tingen.law/2018/5-unusual-things-you-can-tradema…
    Brand names like Apple, McDonald's, and Dolce & Gabbana Product names like iPod and Big Mac Company logos like the golden arches at McDonald's and NBC's peacock logo Slogans like Capital One's "What's in your wallet?" and McDonald's "I'm lovin' it"
    www.upcounsel.com/trademark-examples
    These are potentially the strongest trademarks because they are inherently distinct and therefore easier to protect under trademark law. For example, Kodak, Pepsi, Exxon and Polaroid are completely made up words with no other meaning outside the name of the companies that created them.
    www.mandourlaw.com/fanciful-arbitrary-suggestiv…
     
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