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- The U.S. Army Reserve has unveiled a new logo featuring a yellow star with two stripes running diagonally across it1. The star with the upward stripe reflects the evolving nature of the formation and speaks to the Army Reserve’s future and legacy of Readiness2. The logo is part of a refreshed visual identity that blends the Army’s past, present, and future34.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes. The Army Reserve posted its new logo — a yellow star with two stripes running diagonally across it — on Facebook and Twitter on April 20.www.stripes.com/theaters/us/2023-04-26/army-res…The unveiling of the new logo comes a few months after the U.S. Army introduced their new logo. The star with the upward stripe nods to the evolving nature of the formation. It speaks to the Army Reserve’s future and legacy of Readiness, as well as the tangible growth and opportunities that Soldiers can find in the Army Reserve.www.usar.army.mil/News/News-Display/Article/342…The Anthem launch is not solely a new tagline. It is also accompanied by a refreshed visual identity. The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to reflect the limitless possibilities found in the Army.recruiting.army.mil/News/Article/3327601/in-with-th…
The brand's new look and feel consists of a reengineered five-point star logo - (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular "Be All You Can Be" tagline.The logo and tagline are a part of a full-brand ecosystem that helps tell the Army story visually and verbally, including a new custom font, an expanded color palette, new iconography, photography, motion...
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New Army brand redefines 'Be All You Can Be' for a new generation
See results only from army.milYEAR IN REVIEW: Army …
The brand’s new look and feel consists of a re-engineered five-point star logo …
U.S. Army Reserve unveil…
On April 20, 2023, the Army Reserve added to its symbology. The unveiling of the …
In with the old, the Army r…
The Army has reengineered its current “Army patch” logo to a five—point star …
YEAR IN REVIEW: Army rebrand, new initiatives clear …
Dec 6, 2023 · The brand’s new look and feel consists of a re-engineered five-point star logo coupled with the return of the popular tagline, which was initially used from 1980-2001. Future Soldier...
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U.S. Army logo rebranded for first time in two decades …
Mar 30, 2023 · Siegel+Gale partnered with worldwide advertising agency DDB (which led the account) to create a brand transformation that reimagined the design of the iconic five-point star logo.
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U.S. Army Reserve unveils new logo
Jun 7, 2023 · On April 20, 2023, the Army Reserve added to its symbology. The unveiling of the new logo comes a few months after the U.S. Army introduced their new logo. The star with the upward stripe...
In with the old, the Army rebrands with a familiar slogan
Mar 13, 2023 · The Army has reengineered its current “Army patch” logo to a five—point star logo that blends the Army’s past, present, and future all into one. In its new form, the Army star is unboxed, to...
US Army Rebrands for the First Time in Decades - ST Magazine
New Army brand redefines 'Be All You Can Be' for a …
Mar 8, 2023 · The brand’s new look and feel consists of a reengineered five-point star logo — (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the...
U.S. Army Logo - MWR Brand Central
HERE'S HOW THE CURRENT ARMY LOGO CAME …
Since January 2001, the Army logo has been a five-pointed star in a box-like border with another rectangle-esque box-like figure underneath it spelling “U.S.Army,” thanks to advertising agency Leo Burnett Worldwide.
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New Army brand redefines 'Be All You Can Be' for a new generation
Army Reserve unveils new logo on heels of Army’s nostalgic …
U.S. Army Reserve unveils new logo
New Army logo question : r/army - Reddit
New Army brand redefines 'Be All You Can Be' for a new generation