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- An appeal to emotion is a logical fallacy that involves manipulating people’s emotions to strengthen their support for an unsound argument1. Here are some ways to create an emotional hook as a speaker or writer:
- Using metaphors and analogies to simplify complex ideas and make them emotionally accessible.
- Storytelling to convey an experience and engage with an audience2.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Summary and conclusions
- The appeal to emotion is a logical fallacy that involves manipulating people’s emotions to strengthen their support for the conclusion of an unsound argument (e.g., one that’s misleading or baseless).
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Appeal to emotion - Wikipedia
Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. This kind of appeal to emotion is irrelevant to or distracting from the facts of the … See more
Classical antiquityThe power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity.18th centuryThe 18th century Scottish philosopher George Campbell argued that emotions were allies of reason, and that they aid in the assimilation of knowledge.Modern theoriesA social psychology theory suggests that attitudes have three components — affect, cognition and behavior.Modern theoriesPolitical scientist George Marcus identifies two mental systems through which reason and emotion interact in managing and processing political stimuli.Modern theoriesPsychologists Petty & Cacioppo found that there are two ways of processing persuasive messages.Modern theoriesExperiments have shown that appeals to hope are successful mainly with subjects who self-report as being predisposed to experiencing fear.ResearchManipulating emotions concerning a persuasive message does affect that message's effectiveness.ResearchEmpathy and compassion have been shown to skew moral judgment.ResearchFear has been found to force individuals to break from routine and pay close attention to the external world, including persuasive messages.ResearchAnger's effect on persuasion has seldom been studied.Accepted wisdom is that, "[w]hen it comes to issues of emotional importance, convincing someone to change his or her existing beliefs appears to be a virtually hopeless undertaking." And yet, manipulating emotions may help change attitudes: See more
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WEBLearn what an appeal to emotion is, how it works, and how to recognize and respond to it. Find out the difference between positive and negative emotions, and the types of appeals to emotion that exist.
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