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- A channel strategy refers to a vendor’s plan to reach its target audience through a mix of different marketing channels, both direct and indirect12. Here are some key points about channel strategy:
- It involves reaching target audiences at specific touchpoints throughout their path to purchase.
- Channels can be direct or indirect.
- Crafting a strong channel strategy is essential for effective marketing.
- Multi-channel and omni-channel strategies are important concepts in this context.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Channel Strategy: Definition, Types, and Tips
- Channel Strategy by Design At its core, a channel strategy (or channel distribution strategy) refers to a vendor’s plan to reach its target audience through a mix of different marketing channels, direct and indirect channels. ...
www.inboundlogistics.com/articles/channel-strategy/What Is Channel Strategy?
- Demystifying Channel Strategy Channel strategy is the unique approach companies employ to reach their target audiences at specific touchpoints throughout their customers’ path to purchase. ...
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- Direct channel:In a direct channel, consumers buy a product or service directly from a company. For example, a consumer might purchase a product from a physical storefront or an e-commerce website.
- Indirect channel:In an indirect channel, consumers purchase a product or service from an intermediary instead of directly from the company that produced it. For example, a consume…
- Direct channel:In a direct channel, consumers buy a product or service directly from a company. For example, a consumer might purchase a product from a physical storefront or an e-commerce website.
- Indirect channel:In an indirect channel, consumers purchase a product or service from an intermediary instead of directly from the company that produced it. For example, a consumer might buy a prod...
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