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    Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI anthropomorphic Russian meerkat (voiced by Simon Greenall, uncredited), and his family … See more

    The campaign, designed by ad-agency VCCP, was launched on 5 January 2009 involving a TV spot, companion website and social media links. The advert featured Aleksandr … See more

    The adverts are fronted by Aleksandr Orlov, a meerkat. According to an interview with the character's designer and director, Darren … See more

    On 11 August 2009, an opinion piece in The Guardian newspaper accused the advert series of racism for mocking Eastern European accents. … See more

    Monkey, another popular anthropomorphic animal used in British advertising on products such as PG Tips and ITV Digital since 2001.
    • The GEICO gecko, … See more

    5 January 2009
    The first advert featuring Aleksandr Orlov is launched on British TV.
    2010
    A book featuring Orlov is published and other merchandise is created.
    26 November 2012
    Compare the Meerkat begins sponsoring Coronation Street, a long-running soap opera.
    1 February 2013
    The campaign is launched in Australia.
    25 December 2013
    Oleg, a baby meerkat, is introduced in an advert.
    25 December 2014
    Oleg decides to stay in Africa after a trip with Aleksandr and Sergei.
    3 April 2015
    Meerkat Movies, offering two-for-one cinema tickets, is launched.
    May 2018
    Aleksandr and Sergei perform a rendition of "Don't Rain on My Parade" to promote Meerkat Movies.
    July 2018
    Meerkat Meals, offering two-for-one meals at some restaurants, is launched.
    December 2018
    Auto Sergei, an animatronic meerkat, is introduced to help customers switch to better deals.

    Following the campaign, comparethemarket.com was ranked as the fourth most visited insurance website in the UK, up from 16th in January 2008, and the site's overall … See more

    Book
    Orlov's "autobiography" was released on 28 October 2010, entitled A Simples Life: The Life and Times … See more

    • Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. John Wiley & Sons. ISBN 978-0470660812. See more

     
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  3. WEBThe 20 best Compare The Meerkat adverts ever. The Early Compare The Market Adverts – Keeping it Simple. The very earliest Compare The …

    • Estimated Reading Time: 9 mins
    • WEBThe new home of comparethemeerkat.com. Take advantage of Meerkat Meals & Meerkat Movies* when you buy home, van, pet, bike, life or car insurance.

    • WEBPickled onion crisps. Find your favourite meerkats and discover their profiles. From CEO's to rock stars, there are lots of interesting characters in Meerkovo.

    • WEBComparethemeerkat.com is a series of adverts and a website designed as nothing more than Viral Marketing for an insurance website (comparethemarket.com). The adverts all take a similar format, …

    • WEBFeb 2, 2017 · Aleksandr Orlov is a fictional Russian meerkat entrepreneur who managed to make Compare the Market site 3rd largest in UK, while starring in one of the longest running ads.

    • A look back at Compare the Market's meerkat campaigns

      WEBJan 23, 2023 · The original campaign was launched by advertising agency VCCP and quickly became a success for comparethemarket.com, prompting further ads, increased sales in merchandise and a book …

    • Compare the Market mixes up the meerkats with a …

      WEBSep 17, 2021 · Comparethemarket.com has updated its famous meerkat marketing antics with the introduction of a new menagerie of anthropomorphic supervillains helmed by VCCP, Wavemaker, Havas …

    • WEBAbout the meerkats. Do the meerkats visit relatives in Africa? How did the Orlovs come up with comparethemeerkat.com.au? What are the meerkats’ favourite foods? What are the meerkats’ favourite animals? …

    • Comparethemarket launches new meerkat ad - Marketing Week

    • Official Compare the Meerkat Advert by Aleksandr Orlov

    • Comparethemarket adds a wombat to the meerkat cast

    • Simples! How a Dodgy Pun Gave Us More Than a Decade of

    • Compare The Market - Compare The Meerkat (2009) - White …

    • Compare the Meerkat - WikiMili, The Best Wikipedia Reader

    • New compare the meerkat advert from comparethemeerkat.com

    • comparethemarket.com - Wikipedia

    • New compare the meerkat advert from comparethemeerkat.com

    • Compare the Meerkat - The Big Cartoon Wiki

    • Compare The Market Pulls Ads Featuring Russian Meerkat …

    • Compare the Market | Don’t Wombat It, Meerkat It

    • Compare the Meerkat Adverts - YouTube