Now the relationship you are looking to establish between the expert and your friend is one of credibility. The expert probably won’t have any trust or friendship starting out. Typically this is because they are most lik… See more

Another thing to understand is that you should use an expert specifically when you are doing one on one presentations. This also applies to long-distance exposures for your business. In a long-distance exposure, or one on o… See more

Learning how to edify a business partner has other advantages as well. When you listen to your expert it can help you learn the correct verbage to speak to a new prospect. In the beginning, this can be a great way t… See more

Certainly, you should continue to use this concept of how to edify a business partner as it will help you close more sales. However, you also want to get to the point where you are the person that others edify as the expe… See more