Understanding the mindset and actions of prospective buyers as they investigate their options, winnow down alternatives, and make a final buying decision supports: Data-Driven Decisions– take all the guesswork … See more

1.A Better Understanding of Your Ideal Customers– by interviewing recent buyers that share characteristics of your ideal customer profile (ICP), you’ll understand what causes them to consider and choose you, the co… See more

Buyer personas inform a number of important marketing activities including: Identify Which Types of Buyers You Need to Influence and How to Reach Them– buyer personas reveal all the roles that participate i… See more

Buyer personas include five areas of buying insightsthat will inform nearly every marketing and sales decision you make including what, where, when, and how to best communicate to prospective customers i… See more