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  2. The business continued without a name until one of its earliest employees, David Calbraith, came up with “Yelp.” The idea was rejected at first because “Yelp” sounds close to “Help.” After thinking about it, however, Stoppelman realized the name made perfect sense. Yelp’s first mission, after all, is to help people with their local needs.
    www.searchenginejournal.com/yelp-facts/355044/
    Stoppelman explained that they decided on "Yelp" for the company's name because "it was short, memorable, easy to spell, and was familiar with 'the help' and ' yellow pages '". [ 14 ][ 15 ]
    en.wikipedia.org/wiki/Yelp
     
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    Yelp - Wikipedia

    Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San Francisco. Yelp was founded in 2004 by former PayPal … See more

    Origins (2004–2009)
    Two former PayPal employees, Jeremy Stoppelman and Russel Simmons, founded Yelp at a See more

    Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site. The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services using a … See more

    According to Inc. Magazine most reviewers (sometimes called "Yelpers" ) are "well-intentioned" and write reviews in order to express … See more

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    A Harvard Business School study published in 2011 found that each "star" in a Yelp rating affected the business owner's sales by 5–9%. A 2012 study by two See more

    Yelp has a complicated relationship with small businesses. Criticism of Yelp continues to focus on the legitimacy of reviews, public statements of Yelp manipulating and blocking reviews in order to increase ad spending, as well as concerns regarding … See more

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    Apr 18, 2018 · Yelp is a local guide app that lets you find and rate restaurants, shops, events, and more. You can also make reservations, bookmark places, get deals, and chat with other Yelpers.

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  19. The History of and Story Behind the Yelp Logo - Money Inc

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