Your first sentence should hookyour reader and make them curious enough to read the second sentence, which should lead them irresistibly to the third, and so on. That first sentence s… See more

Your first paragraph should clearly communicate the direction of your piece. And it should give the reader a reason to care about it. They should want to know more and f… See more

Come as you are. This is not a place to show off or pretend to be someone else. Try to trick your reader, and they’ll most likely leave and never return. So, ix-nay on the bait an… See more

Design an ideal reader based on what you know — including demographic info (married/single, age range, interests, culture, politics, geographical area). Then write as if a… See more