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- One of the big reasons people stay connected to their favourite station is to hear music they know and love. 53% admitted they keep coming back to listen to songs they know, whereas 42% want to discover new music, 28% want to know what's trending, and just 16% think FM radio offers better music than online.Learn more:One of the big reasons people stay connected to their favourite station is to hear music they know and love. 53% admitted they keep coming back to listen to songs they know, whereas 42% want to discover new music, 28% want to know what's trending, and just 16% think FM radio offers better music than online.radio.co/blog/why-people-love-listening-to-radioThe six radio listener segments identified are: Radio Heads (9% of radio listeners) Listen for all audio needs; listen to the most radio Connection Seekers (16% of radio listeners) Listen for company and connection Infomaniacs (18% of radio listeners) Listen for their need to consume news and informationwww.npr.org/about-npr/987747756/npr-edison-rese…
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See results only from pewresearch.orgAudio and Podcasting Fact Sheet - Pew Research Center
According to survey data from Edison Research, the share of the public listening to online audio has slightly increased in recent years. As of early 2023, 75% of Americans ages 12 an…
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Aug 21, 2023 · Approximately six-in-ten radio and podcast journalists (59%) said they felt extremely or very connected to their listeners. That was significantly higher than the 45% of print journalists, 44% of TV journalists, and 43% of …
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Apr 18, 2024 · Radio has maintained an impressive reach, connecting with a wide range of listeners across various demographics. To understand radio’s enduring appeal, it is essential to examine its audience composition and compare its …
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AM/FM radio is America’s top reach medium, giving it mass appeal among diverse audiences—across generations, ethnicities and demographics. By generation, radio has the largest reach with Generation X (ages 35-54), with …
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Both women and men 18-49 use radio in large numbers, with their listenership nearly equal at 65.9 million (97%) and 65.4 million (98%), respectively. And again, Country is the top format for both genders. Radio’s popularity also extends to …
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Apr 30, 2024 · Adults listen most often to news or talk radio, with the category accounting for almost 11% of all radio use among those over age 18; adult contemporary music is the second most popular...
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As of Q2 2023, 50.3% of Americans were listening to audio through on-demand platforms like streaming services and podcasts, whereas only 49.7% were doing so through linear platforms like over-the-ear radio and online radio.
Audio and Podcasting Fact Sheet - Pew Research …
Jun 15, 2023 · According to survey data from Edison Research, the share of the public listening to online audio has slightly increased in recent years. As of early 2023, 75% of Americans ages 12 and older have listened to online audio in …
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