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  1. Radio Statistics in 2024 (Listening & Advertising)

    • According to Nielsen Media Research radio listener statistics (2021), 88% of Americans listen to terrestrial (AM/FM) radio on a weekly basis. This is approximately 293 million Americans. (1) The fac… See more

    55% of Gen Z in The U.S. Listen to AM/FM Radio Every Day.

    It’s commonly believed that radio popularity is dying and young people will never start listening to the radio. The data shows that this is simply not true. According to Edison Research, the AM/FM radio reach among Gen Z (age… See more

    Adults Listen to 104 Minutes of Radio Per Day, 12.2 Hours Per week.

    According to Nielsen Media Research radio usage statistics, 88% of American adults listen to the radio for 12.2 hours per week, 104 minutes per day. Average radio listener listens to radio mostly during commuting. (1) Interesti… See more

    100 Million Americans Own A Smart Speaker.

    According to Edison Research radio stats report, approximately 100 million Americans own a smart speaker in 2022. (2) Interestingly enough, the smart speaker or modern day radio ownership has been steadily gro… See more

    It Takes on Average 2.4 Days For Audio Ad listeners to Take An Action.

    According to Audacy audio advertising statistics, it takes 2.4 days on average for audio ad listeners to take an action. (5) Audio ads can be as effective as click-based mediums, but the action doesn’t happen im… See more

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  2. The Enduring Appeal of Radio in the Digital Age

    • The Convenience Factor One of the primary reasons for radio’s ongoing popularity is its unparalleled convenience and accessibility. ...
    • The Human Touch Another significant factor contributing to radio’s enduring appeal is its ability to provide companionship and foster human connection. ...
    • Curated Music and the Thrill of Discovery ...
    • Informing and Entertaining ...
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  4. 38 Staggering Radio Listening Statistics (2024) - Soocial

    WEBRadio listening statistics can help you make the case for how powerful radio is at engaging consumers. We’ve put together the latest stats that you can use in your presentations and marketing materials.

     
  5. For National Radio Day, key facts about radio …

    WEBAug 17, 2023 · Most radio journalists feel highly connected to their audience. In the Center’s 2022 survey of journalists in the U.S., about six-in-ten radio and podcast journalists (59%) said they felt extremely or …

  6. Here Are The 6 Types Of Radio Listeners And What …

    WEBApr 16, 2021 · These are radio’s most engaged and heaviest listeners, using it for virtually all of their audio needs: music, news, personalities/talk, and sports. More likely to be female and under 54, …

  7. 28 Top Radio Statistics For 2024 (AM/FM, Digital & More)

  8. Do People Still Listen to the Radio? Reasons Why It …

    WEBApr 18, 2024 · Radio has maintained an impressive reach, connecting with a wide range of listeners across various demographics. To understand radio’s enduring appeal, it is essential to examine its audience …

  9. U.S. Radio Industry - statistics & facts | Statista

  10. Radio Listener Demographics: 69 User Facts & Numbers [2023]

  11. 4 Reasons Why Radio is Still Popular

    WEBJul 18, 2024 · 1. Radio is Inclusive. Nielsen’s findings show the appeal of radio across demographics, drawing large listener numbers across all ages, genders and ethnicities. Radio attracts 99% of Hispanic Americans, 98% …

  12. Pew Research Center Provides Key Facts About …

    WEBAug 21, 2023 · Approximately six-in-ten radio and podcast journalists (59%) said they felt extremely or very connected to their listeners. That was significantly higher than the 45% of print journalists, 44% of TV …

  13. How do radio stations know how many listeners they …

    WEBDec 30, 2023 · Listenership is calculated for different types of stations and serves different purposes. As a senior manager in radio, I’ve used listener data to determine advertising rates, hiring decisions, and music …

  14. New Study Finds Millennials Are The Biggest Audio Generation, …

  15. How America Listens: The American Audio Landscape - Nielsen

  16. NPR & Edison Research Debut Their First-Ever Radio Audience …

  17. The Steady Reach of Radio: Winning Consumer Attention - Nielsen

  18. ELI5: How do radio stations know how many listeners they have?

  19. WHERE DO RADIO RATINGS COME FROM?

  20. The Record: U.S. audio listening trends powered by Nielsen and …

  21. List of most-listened-to radio programs - Wikipedia

  22. New Study: What Listeners Want From AM/FM Radio Right Now

  23. Radio Trends, Challenges, & Opportunities | Radio.co

  24. How Radio Personalities Continue to Attract Listeners

  25. Who Chooses What’s on the Radio and How Do They Do It

  26. This country oldies radio format is a hit with Southern California ...

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