The Lorax was published in 1971, just as the environmental movement began to take hold (the first Earth Day was held in New York the year before).
It is set in … See more

Seuss isn't only concerned with the environment.
He also implies the Once-ler relies on an aggressive, saturating advertising campaign t… See more

Seuss's studio in San Diego overlooked the Pacific and the view was framed by beautiful eucalyptus trees, says Steve Brezzo, a friend, neighbour and former art world colle… See more

Universal Studios, which produced the new Lorax movie, has created marketing tie-ins with dozens of green products, according to the Associated Press, with the Lorax hawking ev… See more