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- Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.C2C stands for customer to customer; P2P stands for peer to peer. Both concepts involve consumers or individuals dealing with one another. The main difference is that with C2C, there is a company or other third party between the buyer and the seller (or sender and receiver).www.investopedia.com/terms/c/ctoc.aspThis Model of Consumer Behavior says your customers form habits by a process of learning. The customer’s drive to fulfill needs influences this learning. Your customers get information through experience and engagement. You must repeatedly present your product so it becomes familiar and preferred.eduardklein.com/models-consumer-behavior/
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