The marketing channel landscape is constantly growing and evolving, and it’s essential to understand the value that each channel can provide. The HubSpot team surveyed over 1,000 global B2B and B2C marketing professionals to explore the most used marketing channels.

In this article, we will overview the five best marketing channels that you can use to promote your business, the benefits of each and how to maximize your ROI. 1. Social Media Marketing. Around 5 ...

Marketing channels are of fundamental importance to any business because they enable communication — without that, there can be no sales. The most valuable brands in the world use multiple channels at the same time. This article will help you follow their strategy and pick a mix of channels that fit your business best.

Digital marketing channel examples include websites, social media, email, SEO, PPC, and content marketing. All of which allow businesses to reach and engage with their audience in the digital space. Let’s take a look at the most important digital marketing channels.

Semrush Team. Nov 08, 2023 18 min read. TABLE OF CONTENTS. What Is a Marketing Channel Strategy? A marketing channel strategy details how a company reaches its target audience through different platforms. You choose which channels to use, allocate resources to each, then set specific goals for performance and engagement.