Goop was founded in Paltrow's home in London, beginning as a newsletter in 2008, with an editor's note in each email from Paltrow … See more

In 2011, Goop generated £81,000 in sales, and the year after it generated £1.1 million in sales, with a loss of £23,000. As of 2013, Goop had net liabilities of £540,086. Goop … See more

Goop launched an online shop in 2012, and it earned $1.5 million for Goop during its first year of operation. By 2014, the Goop newsletter had an estimated 700,000 … See more

Goop opened its first permanent brick and mortar store in Los Angeles in September 2017. On June 20, 2019, Goop opened a store inside the luxury retailer Harvey Nichols’ flagship store in London. In November 2020 Goop opened a 1,012 square-foot shop at … See more

The Goop Lab is a documentary series promoting the Goop company, which premiered on January 24, 2020, on Netflix. It prominently features Gwyneth Paltrow and Elise Loehnen interviewing experts in different fields. In 2020 The Goop Lab was nominated for two See more

Goop held its first wellness summit in June 2017. The event had over 600 attendees. The company's second In Goop Health summit was held in New York City in January 2018. Panelists included Kelly Brogan, who has disputed the effectiveness of both See more

In late October 2020 Goop participated in the Philippine Digital Convention 2020. Paltrow, representing Goop, spoke at the plenary session held on the first day. See more