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  1. Marketing: What Is It and Why Do Companies Need It?

    • You can think of marketing as everything you do to promote your business to get customers to purchase a good or service from you. The basis of marketing is understanding your target marketSee more

    Why Do Companies Need Marketing?

    To gain customers and increase sales, you need marketing. Marketing is considering every step of delivering a product or service to a customer. The marketing mix includes: 1. Which pr… See more

    Coursera
    What Is A Marketing Strategy?

    A marketing strategy is a long-term proposal outlining the steps a marketing team will take to reach their goals. Think of it as a planto follow, so objectives are aligned an… See more

    Coursera
    The Four Ps

    The four Ps of marketing are an essential part of building an effective marketing strategy. They include product, price, place, and promotion, and they describe how marketing i… See more

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  2. Companies need marketing to12:
    • Inform consumers about what they do and how it solves a problem they have.
    • Engage consumers and be memorable to them after a transaction.
    • Build their brand's reputation.
    • Boost sales.
    • Grow their company.
    Marketing helps companies reach and connect with their target audience and ultimately is how they will grow their business in the long run2.
    Learn more:

    Why do companies need marketing?

    • 1. Inform consumers. Consumers in a competitive market need to understand why they should choose your business over another. Marketing helps inform customers about what you do and how it solves a problem they have. ...
    www.coursera.org/articles/marketing-is
    • Marketing helps you reach and connect with your target audience and ultimately is how you will grow your business in the long run.
    • A well-planned digital marketing strategy will help your brand highlight your strengths and how better you are than your competitors.
    www.lyfemarketing.com/blog/importance-of-a-mark…
     
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