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- Hugo Boss is a German brand that split into two distinct brands: HUGO and BOSS12. The reason for this split was to rebrand, redefine their target audience, reinvent their visual language and reestablish their heritage2. The brand also wanted to shed its “dusty” image and appeal to younger demographics12.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.After 50 years of operation, the German brand is splitting into two distinct brands: HUGO and BOSS, both aimed towards younger demographics as the brand hopes to rid itself of its “dusty” (their word) image.vmagazine.com/article/hugo-boss-who-meet-boss-…Even though they were still making stylish goods, the culture behind the brand was unclear. At the start of this year they rebranded, splitting things into two lines, Hugo & Boss. With this manoeuvre they redfined their target audience, reinvented their visual language and restablished their heritage.www.propermag.com/site/separating-hugo-from-bo…
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WEBJan 31, 2022 · After 50 years of operation, the German brand is splitting into two distinct brands: HUGO and BOSS, both aimed towards younger demographics as the brand hopes to rid itself of its “dusty” (their word) …
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