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  2. Stoppelman explained that they decided on "Yelp" for the company's name because "it was short, memorable, easy to spell, and was familiar with 'the help' and ' yellow pages '".
    en.wikipedia.org/wiki/Yelp
    Jeremy Stoppelman wanted to call his business “Yocal,” but was unable to obtain the domain name. The business continued without a name until one of its earliest employees, David Calbraith, came up with “Yelp.” The idea was rejected at first because “Yelp” sounds close to “Help.”
    www.searchenginejournal.com/yelp-facts/355044/
    In 2004, a little online review website called Yelp was launched in San Francisco. Since then, Yelp has grown to become the 44th most-visited website in the U.S! The name Yelp is meant to sound like a cry for help.
    blog.reviewpoint.com/the-ultimate-yelp-fact-sheet-f…
     
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    Yelp - Wikipedia

    Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San Francisco. Yelp was founded in 2004 by former PayPal … See more

    Origins (2004–2009)
    Two former PayPal employees, Jeremy Stoppelman and Russel Simmons, founded Yelp at a See more

    Yelp's website, Yelp.com, is a crowd-sourced local business review and social networking site. The site has pages devoted to individual locations, such as restaurants or schools, where Yelp users can submit a review of their products or services using a … See more

    According to Inc. Magazine most reviewers (sometimes called "Yelpers" ) are "well-intentioned" and write reviews in order to express … See more

    Overview image

    A Harvard Business School study published in 2011 found that each "star" in a Yelp rating affected the business owner's sales by 5–9%. A 2012 study by two See more

    Yelp has a complicated relationship with small businesses. Criticism of Yelp continues to focus on the legitimacy of reviews, public statements of Yelp manipulating and blocking reviews in order to increase ad spending, as well as concerns regarding … See more

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    WEBApr 18, 2018 — Yelp originally started as a website that allowed people to act as the food critic their heart desired, meaning anyone could step into any establishment, give it a 1 to 5-star rating, and be able to write about the …

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    WEBDec 5, 2016 — Yelp is an online business directory where enterprises can get listed and found online. Customers can find them, contact them and rate them. The combination of all these things makes Yelp very useful indeed.

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