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  2. Its founder, Robert L. Johnson, was a former lobbyist for the cable television industry in the late 1970s. In that capacity, Johnson quickly recognized the dearth of television programming designed for the African American public and created BET to reach that demographic audience.
    www.blackpast.org/african-american-history/black-…
    BET was launched in 1980 by media entrepreneur Robert L. Johnson. Having gained experience as a lobbyist for the cable television industry in the late 1970s, Johnson saw an opportunity to reach African American audiences through a cable TV channel.
    www.britannica.com/money/Black-Entertainment-T…
     
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    BET - Wikipedia

    Black Entertainment Television (BET) is an American basic cable channel targeting Black American audiences. It is currently owned by the BET Media Group, a subsidiary of Paramount Global's CBS Entertainment Group. Originally launched as a program block on January 25, 1980, BET would eventually … See more

    Early years
    After stepping down as a lobbyist for the cable industry, Freeport, Illinois native Robert L. Johnson decided to launch his own See more

    A wide range of people have protested elements of BET's programming and actions, including Public Enemy rapper Chuck D, … See more

    • Official website
    • "Black Entertainment Television" Interview with Robert Johnson, founder and president of BET, from KUT's In Black America series on the American Archive of Public Broadcasting, April 29, 1986 See more

    Overview image

    Spin-off channels
    BET has launched several spin-off cable networks over the years, including BET Her (formerly … See more

    • Muhammad, Tariq K. (June 1997), "The Branding of BET", Black Enterprise, vol. 27, no. 11, pp. 156–171 See more

     
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