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  1. Word Mark vs. Design Mark: What is a standard character …

    • A word mark is simply typed in standard character formatwithout regard to the font, style, size or color. In a trademark application for a word mark, you are essentially seeking registration of the wording (o… See more

    What Is A Design Mark (aka Composite Mark Or Special Form drawing)?

    If you want to protect a graphic design or image with or without wording, such as a logo, then you would need to file a design mark application. This is also known as a “Special Fo… See more

    Patent Trademark Blog | IP Q&A
    Trademark in Color Or black-and-white?

    A design mark application gives you the option to claim color. If color is not claimed, you must file a black-and-white drawing of the mark, but that does not mean your usage of th… See more

    Patent Trademark Blog | IP Q&A
    Filing Both Word Mark and Design Mark Applications

    Of course, if your mark includes both wording and stylistic elements, consider filing two trademark applications – one as a word mark, and the other as a design mark – but not n… See more

    Patent Trademark Blog | IP Q&A
    Do Uppercase Or Lowercase Letters Matter in A Word Mark application?

    In a trademark application for a standard character mark, it does not matter whether the letters are shown in uppercase or lowercase letters. Historically, old school trademark … See more

    Patent Trademark Blog | IP Q&A
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  2. Examples of word marks include12345:
    • Coca-Cola: The distinctive script font and stylized writing of the Coca-Cola brand help consumers recognize it.
    • Google: The word mark for the Google brand has come to represent online search.
    • LinkedIn, Canon, Nikon, eBay: These are examples of a wordmark logo design.
    • CNN, BBC, HBO, IBM, Louis Vuitton: These brands have all chosen lettermark logos.
    • Microsoft: The Microsoft company has a trademark registration for the word mark, i.e. their brand name ‘Microsoft’.
    • FEATHER WIN: If registered as a word mark, only the words FEATHER WIN will be registered, regardless of the font size or style.
    Learn more:
    Examples of Word Marks Coca-Cola: The distinctive script font and stylized writing of coca cola brand help the consumers recognize it. The brand is well known all over the world, and the word mark has stayed relatively unchanged over time. Google: The word mark for the Google brand has come to represent online search. It is simple but effective.
    corpbiz.io/learning/device-and-word-marks-in-trade…
    LinkedIn, Canon, Nikon, eBay are examples of a wordmark logo design; whereas CNN, BBC, HBO, IBM, and Louis Vuitton have all chosen lettermark logos.
    www.renderforest.com/blog/wordmark-logo
    For example – The Microsoft company has a trademark registration for the word mark, i.e. their brand name ‘Microsoft’. They recently changed their logo. If they had obtained registration for their logo as a device mark, they had to obtain a new registration for the changed logo by filing a new trademark application.
    cleartax.in/s/device-word-marks-trademark-registra…
    Coca-Cola is a perfect example of a word that is a trademark. Coca-Cola® is a famous trademark for, among other things, soft drinks. This mark is registered in standard character form and is not limited to a particular font style, size, or color.
    www.legalteamusa.net/five-classic-examples-of-tra…
    Let’s take an example to understand this well. Let’s say I want to register the words FEATHER WIN. If I choose to register it as a word mark, then only the words FEATHER WIN will be registered. Nothing matters, be it the font size, the style, all caps, or not.
    www.intepat.com/blog/word-mark-vs-logo-mark/
     
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    WEBThis article will explore the differences between a word mark and a design mark, using examples from my law firm, WELSH IP LAW. We will also discuss the distinctions between color marks and black and white marks …

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