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- Wordmarks and logos are the two most common types of brand marks1.The difference between a word mark and a design mark or logo is23:
- Word mark: A typographic logo using existing typefaces/fonts that always contain the name of the product or company.
- Design mark: A symbol used to represent a company often used with or without text. It might be a textless image only, like the Starbucks logo1.
- Lettermark: A logo that only shows the initials of the business, like CNN, BBC, HBO, IBM, and Louis Vuitton3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Wordmarks and logos are the two most common types of brand marks. [citation needed] Wordmarks, by definition, always contain the name of the product or company, whereas a logo might be a textless image only. For example, the Coca-Cola, Disney, and FedEx logos are graphical versions of those names, while the Starbucks logo contains no text.en.wikipedia.org/wiki/WordmarkThe difference between a word mark and a design mark or logo
- Word mark: A typographic logo using existing typefaces/fonts
www.eleanormayrhofer.com/blog/what-is-a-word-m…The difference between the two is that a wordmark displays the full name of a business, while a lettermark only shows the initials. LinkedIn, Canon, Nikon, eBay are examples of a wordmark logo design; whereas CNN, BBC, HBO, IBM, and Louis Vuitton have all chosen lettermark logos.www.renderforest.com/blog/wordmark-logo - People also ask
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WEBJun 25, 2014 · Word marks give you stronger and wider rights to the product or business name. A logo mark gives you the rights in the combination of images and words. …
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WEBJul 27, 2016 · A Wordmark, word mark or logotype is normally a combination of letters or typographic treatment of the name of a company, institution, or even a product name …
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