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- From design and manufacturing to distribution and retail, Zara keeps all operations in-house. This integration enables seamless coordination and communication across the entire process, facilitating faster decision-making and reducing lead times. It also gives Zara greater control over quality, cost, and production capacity.thebrandhopper.com/2023/05/27/zara-history-success-factors-and-marketing-str…
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WEBFeb 29, 2020 · Vertical integration is also a notable strategy of Zara. Its in-house production is a prime example. Aside from this, however, the company also has extensive control over raw material sourcing, design …
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