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- The four types of buying behaviour are12:
- Complex buying behaviour: when the buyer is highly involved and perceives significant differences among brands. This usually occurs for high-priced, infrequent, or risky purchases.
- Dissonance-reducing buying behaviour: when the buyer is highly involved but sees little difference among brands. This may happen for expensive, infrequent, or difficult to choose purchases.
- Habitual buying behaviour: when the buyer has low involvement and sees little difference among brands. This is common for low-cost, frequent, or routine purchases.
- Variety-seeking buying behaviour: when the buyer has low involvement but perceives significant differences among brands. This may occur for low-cost, frequent, or fun purchases.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The types of consumer buying behavior depend on buyer involvement and the degree of differences among brands. Four types of buying behavior are; Complex Buying Behavior. Dissonance- Reducing Buying Behavior. Habitual Buying Behavior. Variety-Seeking Buying Behavior.www.iedunote.com/types-of-buying-decision-behaviorThe four types of buying behaviour are: i) Complex buying behaviour, ii) Dissonance Reducing Buying Behaviour, iii) Habitual Buying Behaviour, and iv) Variety Seeking Buying Behaviour.neostrom.in/types-of-buying-behaviour/ - People also ask
What are the 4 types of customer buying behavior? - Clootrack
Learn about the four types of consumer buying behavior: complex, dissonance-reducing, habitual, and variety seeking. Find out how marketers can influence each type with different strategies and examples. See more
Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, … See more
In dissonance-reducing buying behavior, consumer involvement is very high. This might be due to high prices and infrequent purchases. In addition, there is low availability of choices with fewer significant differences among brands. In this type, a consumer buys a … See more
In variety-seeking consumer behavior, consumer involvement is low. There are significant differences between brands. Here consumers often do a lot of brand switching. The cost … See more
Habitual Buying Behavioris depicted when a consumer has low involvement in a purchase decision. In this case, the consumer is perceiving only a few significant … See more
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