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- The four types of market segmentation are12345:
- Demographic segmentation: dividing the market based on shared demographic traits, such as age, gender, income, education, etc.
- Geographic segmentation: dividing the market based on geographic location, such as country, region, city, etc.
- Psychographic segmentation: dividing the market based on shared psychological characteristics, such as lifestyle, personality, values, etc.
- Behavioral segmentation: dividing the market based on shared behavioral patterns, such as purchase habits, usage, loyalty, etc.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.For effective segmentation, a marketer has to use different segmentation variables alone and in combination. The 4 types/bases of market segmentation are:- Geographic Market Segmentation Demographic Market Segmentation Psychographic Market Segmentation Behavioral Market Segmentationwww.iedunote.com/types-of-market-segmentationThey are 4 types of market segmentation: geographic segmentation, demographic segmentation, behavioral segmentation and psychographic segmentation.www.garyfox.co/what-are-the-4-types-of-market-se…There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations.www.universitylabpartners.org/blog/key-types-mark…Different Types of Market Segmentation
readwrite.com/what-are-the-types-of-market-segm…For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc. Let’s explore what each of them means for your business and your market segmentation strategy.
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