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- There are four common types of marketing communications12:
- Personal selling: person-to-person communication between the salespersons and their potential customers.
- Sales promotion: short-term incentives to encourage the purchase or sale of a product or service.
- Publicity: non-paid communication of information about a company or product, usually in the media.
- Public relations: the practice of managing the spread of information between an individual or an organization and the public.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Common types of marketing communications
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- 1. Personal Selling
Personal sellinginvolves person-to-person communication between the salespersons and their potential customers. As opposed to advertising, it requires personal interactions between the source and the destination. Advertising targets at group the shotgun approach, whereas person… - 2. Sales Promotion
As per the American Marketing Association, sales promotion involves all marketing practices other than personal selling, advertisement, and publicity that promote consumer buying and dealer performance, like displays, shows and events, promotions, and other non-recurring selling effort…
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- Published: Aug 7, 2020
- 1. Personal Selling
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Communications is one important aspect of the marketing mix. Marketing communication is often the largest component of communication within a company, which may be to present company values, objectives or specific products and services to investors, customers or the general public. In the 21st century, communications objectives focus on more customized messages, targeting customer groups or individuals to create high responses and greater brand interaction.
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