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- Content marketing is a strategy and business process that uses valuable and relevant digital assets like text, images, and video to attract and retain a clearly defined audience1. It involves the planning, creating, distributing, sharing, and publishing of content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more2. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Content marketing is a strategy and business process that uses valuable and relevant digital assets like text, images, and video to attract and retain a clearly defined audience. It’s a type of inbound marketing strategy that delivers value to a business’s audience through entertaining, educational, or informative content.business.adobe.com/blog/basics/content-marketingContent marketing is the planning, creating, distributing, sharing, and publishing of content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.blog.hubspot.com/marketing/content-marketing
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