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  3. Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring.
    en.wikipedia.org/wiki/Market_intelligence
    en.wikipedia.org/wiki/Market_intelligence
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    What is the difference between Market Intelligence and market research?The key difference is that: market intelligence analyzes changing trends to help you come up with better business strategies, whereas market research answers specific business questions. Market research refers to the process of collecting, analyzing, and interpreting data for answering strategic business questions.
    What is the difference between Market Intelligence and business intelligence?The major difference is how they gather data. Since market intelligence focuses on external factors, these data sources may include: Customer surveys. Economic and consumer pricing data. Demographic and geographic analysis. Consumer behavior reports. User testing. 3rd party tools. On the other hand, business intelligence strictly looks inward.
    What is market intelligence software?Market intelligence involves data collection, analysis, and reporting for monitoring consumer preferences, finding potential threats, and taking proactive measures. A market intelligence program complements market research to help businesses find changing trends and react accordingly. Want to learn more about Market Intelligence Software?
    What is Market Intelligence (MI)?Market intelligence ( MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring.
     
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    Market intelligence - Wikipedia

    Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous … See more

    MI and its broader term, marketing intelligence, was first introduced in “Marketing Intelligence for Top Management” by Kelley, to provide information that was analyzed, reliable and consistent for an … See more

    Using MI can bring to organizations both benefits and issues depending on how MI is acquired, maintained, and implemented. Benefits that MI can bring includes but is not… See more

    The implementation of MI varies depending on how organizations perceive it. MI is defined as being composed of three main … See more

    The gathering of MI data is different dependent on an organization's financial capabilities. Sources of data and information is … See more

     
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